Welcome to the Hive, iCare Software.
Umesh, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. iCare Software is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US licensed child care center mapped, the 23,000 that look like Children's Workshop and Oakdale Private School, and three campaigns we'd run for iCare Software in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for iCare Software.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public licensing registry of buyers, a compliance-driven purchase cycle, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 14,000 to 23,000 more of your best customers?
You already have the dream ones: the childcare centers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 14,000 to 23,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Children's WorkshopRecovered $8K per year in revenue using automated billing
- Oakdale Private SchoolReduced administrative hours from 80 to 20 per week (75%)
- Robindell Private SchoolAutomated complex tuition billing for 1,400 students
Every cell is a childcare center.
Every state licenses child care centers and publishes the roster through ChildCare.gov, with capacity, address, and the director or owner of record. We build the list from that, enrich the buyers, and time the sends to licensing renewals and fall enrollment season.
You're the first supplier that comes to mind.
We'll actively monitor all 92,786 US licensed child care centers and reach out when the right signal shows up, so iCare Software is the first name a center director thinks of when billing and compliance software comes up.
- New center license issuedState licensing databases via ChildCare.gov. A new center has no software stack yet.
- Change of director or owner of recordLicensing renewal filings list the new operator. New owners reset vendor decisions.
- Capacity expansion approvedState licensing amendments show approved seat increases. Growth strains manual billing.
- Multi-site chain acquisitionState business filings and local press. Roll-ups need one system across sites.
- New CCDF subsidy enrollmentState subsidy provider registries. Subsidy billing rules are the hardest to do by hand.
- Director or enrollment coordinator job postingsA center hiring for enrollment or admin is about to buy the tools to run it.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from State licensing directories via ChildCare.gov, CCDF subsidy registries, and NAEYC conference rosters. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Umesh, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.